![BoM rebranding aimed to overcome 'negative associations related to the acronym', internal documents reveal | Australia weather | The Guardian BoM rebranding aimed to overcome 'negative associations related to the acronym', internal documents reveal | Australia weather | The Guardian](https://i.guim.co.uk/img/media/1c1d898542f00409a4082c09b7368798090e94ab/0_0_3188_1913/master/3188.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=572af1df0f4aee9898eeff996fd282f7)
BoM rebranding aimed to overcome 'negative associations related to the acronym', internal documents reveal | Australia weather | The Guardian
![Cray XC40 Coming to Bureau of Meteorology in Australia - High-Performance Computing News Analysis | insideHPC Cray XC40 Coming to Bureau of Meteorology in Australia - High-Performance Computing News Analysis | insideHPC](http://insidehpc.com/wp-content/uploads/2015/07/bureau-of-meteorology-logo-primary_6.jpg)
Cray XC40 Coming to Bureau of Meteorology in Australia - High-Performance Computing News Analysis | insideHPC
![Australian Bureau of Meteorology (BoM) river gauge stations: Date of... | Download Scientific Diagram Australian Bureau of Meteorology (BoM) river gauge stations: Date of... | Download Scientific Diagram](https://www.researchgate.net/publication/364300236/figure/fig1/AS:11431281089053861@1665409411814/Australian-Bureau-of-Meteorology-BoM-river-gauge-stations-Date-of-maximum-river-height.png)
Australian Bureau of Meteorology (BoM) river gauge stations: Date of... | Download Scientific Diagram
![Bureau of Meteorology, Australia on Twitter: "WATCH: the official Bureau weather #app is here! Download #BOMWeather at https://t.co/PHLyEFM8Ar https://t.co/gzP7LFhiO7" / Twitter Bureau of Meteorology, Australia on Twitter: "WATCH: the official Bureau weather #app is here! Download #BOMWeather at https://t.co/PHLyEFM8Ar https://t.co/gzP7LFhiO7" / Twitter](https://pbs.twimg.com/media/CuHyBYPUkAAaNcR.jpg:large)
Bureau of Meteorology, Australia on Twitter: "WATCH: the official Bureau weather #app is here! Download #BOMWeather at https://t.co/PHLyEFM8Ar https://t.co/gzP7LFhiO7" / Twitter
![Bureau of Meteorology weather radar picks up on mystery rain band over Toowoomba | Daily Mail Online Bureau of Meteorology weather radar picks up on mystery rain band over Toowoomba | Daily Mail Online](https://i.dailymail.co.uk/1s/2020/06/06/02/29285332-0-image-a-13_1591408072091.jpg)